CBOT markets continue to rebound from last week’s selloff with soyoil leading the way and corn posting a new contract high overnight. Canola futures rallied again to new contract highs, which helped the CBOT soy complex firm on Wednesday. Wheat was the laggard of the CBOT with traders using it as the sell side of corn/wheat and soy/wheat spreads. Funds were net buyers once again today, securing some 12,000 contracts of corn, 10,000 contracts of soybeans, and 6,000 contracts of soyoil. Funds were modest net sellers in wheat and soymeal, shedding some 3,000-4,000 contracts in each market. Open interest in corn, wheat, and soybeans increased yesterday as funds and end-uses continue to add length amid the rally. Corn open interest...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.