Export demand and a resurgence of fund buying sent CBOT corn, wheat, and soy complex futures sharply higher on Tuesday. The recent correction, whether driven by Chinese fund liquidation, margin calls, or profit taking, looks to have done its job of chasing out weak longs and stimulating commercial demand. Today’s trade saw funds emerge as strong buyers in corn, wheat, and soyoil, and to a lesser extent soybeans and soymeal. Notably, canola futures hit a 13-year high this afternoon, which further helped support the soy complex. China remains an aggressive buyer of U.S. commodities, with today’s daily “flash” export sales news featuring 1.36 MMT of corn sold to China in 2020/21. USDA also said 102,800 MT of corn...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.