Geopolitics has proven that it beats weather as a volatility driver, but agricultural markets and financials returned to fundamentals today. The truce/non-truce/truce had its influences, with the soy sector following oil higher, but wheat traded down on stocks reports while corn buyers’ eyes were on large South American crops. It was the second day in a row of higher volume across several contracts, including corn, soybeans, meal and wheat, but below yesterday’s peak movement. There was something for everyone in today’s topsy-turvy world. The truce was on, the truce was broken, the truce was pieced back together. Stocks were down; stocks were up. Ags closed higher in the overnight and opened mostly higher this...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.