Punxsutawney Phil reportedly saw his shadow today at Gobbler’s Knob and there will supposedly be six more weeks of winter, though he is like a grain analyst and has been wrong as often as he’s been right. The markets were unmoved by this annual stunt and mostly traded its now familiar direction – sideways. This despite calls for something unusual please. March corn made its biggest move of the past week, trading down 0.8 percent despite the huge export number released this morning by USDA. There was a little bit of excitement, or at least what passes for such in this mid-winter lull. March soymeal and February live cattle hit fresh intrasession highs. Overall, the livestock and soy complexes added value, corn was down, an...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.