There are days in the commodity markets when it feels like nothing is happening in any market, and then there are days when it feels like everything is happening in every market. Today was one of the latter days. The big headline in ag trade Wednesday was the soybean futures and broader soy complex rally after President Trump said he asked China to buy another 8 MMT of soybeans for 2025/26, bringing the Middle Kingdom’s purchase commitment to 20 MMT. That unexpected and undeniably bullish move sent soybeans unquestionably higher, with funds rapidly exiting shorts and procuring longs. While there are many questions about whether China thinks it will buy another 8 MMT or not, the futures market’s reaction was “buy now,...
What You Need to Know Today: Crude oil prices dropped sharply with traffic flowing through the Strait of Hormuz. There were reports that Iran was behind an attack on a cargo ship near the coast of Oman, which would be a violation of the memorandum of understanding between the U.S. and Iran. Pr...
On Wednesday, the White House submitted a national security supplemental spending request for $87.6 billion. The majority of the request includes funding for the conflict in the Middle East, but there are agricultural provisions as well. The supplemental funding package includes more than $11 b...
Can we really expect a bushel of corn to carry an environmental passport throughout the entire food system? One that reliably documents its carbon footprint, biodiversity impacts, water use, soil carbon, and other environmental attributes all the way from the farm field to the consumer? This is...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.