The CBOT was primarily focused on the ongoing index fund roll and positioning for tomorrow’s WASDE. Prices opened lower and traded that direction until mid-morning when end-users reentered the market with prices at key levels. Wetter weather across the northern Plains pressured spring wheat futures while falling palm oil and soyoil values pressured the soy complex. Corn was the only major market to post strong gains for the day with suspicions rising that USDA may increase its export forecast again tomorrow. The U.S. weather forecast offers favorable showers and precipitation for the northern Plains, PNW, and parts of the Corn Belt this week but turns dry again after that. Notably, temperatures will be above average for areas i...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.