The CBOT finally saw bulls emerge after the past two days of selling as technical factors and strong corn and soybean demand supported positive sentiments. Futures were oversold based on short-term technical factors and, consequently, were ripe for a little bounce. The day’s news confirmed strong ethanol demand for corn, fresh exports to Asia, and more Chinese soybean buying helped justify the technical move and push most CBOT contracts into the green for the day. The day’s trade did not constitute any sort of reversal on the charts and the USDA’s bearish WASDE will continue to dominate price action over the coming months. Wednesday’s bounce, however, does create hope that the worst of the selling is over – at...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.