The headline numbers from the February WASDE – the South American production estimates – were mostly in line with expectations, which is to say the massive Brazilian soybean crop was found to be even more so. USDA increased its assessment of the Brazilian crop to a new record, which is still below some private estimates. Also hitting a new record high was the U.S. corn export forecast, now pegged at 3.3 Bbu – an absolutely massive number that will keep exporters busy into the summer. While the headline WASDE numbers were eye-popping, the futures market’s reaction wasn’t. Corn and wheat drifted sideways/lower for the day with the weight of large global stocks pressuring market sentiment. The soy complex ra...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Iran says its definition of the Strait of Hormuz is now a “vast operation area” that stretches from Jask to Siri Island. The White House said President Trump did not sign a suspension of the TRQs on beef imports but is “finalizing potential...
If the media headlines and Trump critics are to be believed, President Trump is headed to Beijing this Thursday in a weakened position. China is in control, it has the upper hand, and expectations are very low. These are the same critics that argue against overly simplistic zero-sum analyses in...