The CBOT was mixed and primarily focused on the weather – both in the U.S. and Brazil – on Tuesday. The most recent Crop Progress report offered support to the wheat markets, as did this week’s forecast for wet weather across the northern Plains and parts of the SRW-growing region. Corn futures traded both sides of unchanged before settling higher in late-day trade while old crop soybean ended lower as soymeal values dropped sharply. Soyoil, however, posted its highest settlement value on a rally in crude oil and palm oil futures. Funds are thought to have bought some 4,000 contracts of wheat and 8,000 contracts of soyoil on Tuesday while selling 3,000 contracts of corn. Funds were also net sellers of 10,000 contracts of...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.