The CBOT was mixed at mid-week with wheat futures continuing to see support from the pending votes in Ukraine about whether four regions will join Russia. Moreover, signals from Russia’s President Putin indicate the country is preparing a significant escalation in the war effort, which will likely directly undermine Ukraine’s export opportunities. Western political leaders have condemned and decried Russia’s recent moves, but additional, tangible actions are presently lacking. Corn and soybeans initially found some support from the wheat market but ran into technical resistance and retreated in moderate volume trading. Funds exerted only a quiet influence in the markets Wednesday and are thought to have been net buyers som...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.