The CBOT started this week with an apparent reversal of last week’s trends. Wheat futures were on the defensive, thanks to more shipments from Ukraine and IKAR’s assessment that the Russian wheat crop currently total 99 MMT, which is 8 MMT above USDA’s September estimate. WPI sees that figure as a little overly optimistic, but it certainly highlights the massive Russian crop that will need a home on the world market. In contrast, corn futures waivered on both sides of unchanged but posted small gains to start the week. Technical support seems to be growing in that market and WPI looks for higher trade this week. Soybeans were encouraged by fresh export sales to China and rose 12-15 cents for the day. Funds held a quiet pre...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.