Market are shifting more into neutral now that weather across the Corn Belt and northern Plains is finally starting to turn spring-like and even summerish after one of the coldest spring seasons on record. The problem this year is that these conditions didn’t arrive until this last week of April. Driving about 200 miles south from Fargo this past weekend, it was evident that not a wheel has turned. The southern half of this drive was through the area that was hammered with two feet of snow the previous weekend. Fields were still covered in some areas, and farmyards and tree rows were deep in snow. It will be another two to three weeks before tractors move much in these areas even with temperatures approaching the 70s and little or no...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: After a period of limited activity, USDA reported a sizeable 613 KMT in soybean export sales, including 330 KMT to China and 283 KMT to unknown destinations, potentially also China. The purchases represent a meaningful pickup in demand and bring China closer to ful...
Key Takeaways: Consumer spending is a key driver of the U.S. economy, and the latest retail sales data indicate that spending remains robust despite inflation. In September, total retail and food service sales rose more than 6 percent year-over-year, with food service spending up 7 percent and...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e., lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the m...