Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Yesterday, WPI presented our initial acreage forecasts for the 2026 U.S. crop year with a focus on the major crops (corn, soybeans, and all-wheat). Today, we extend that analysis to show our forecasts for more minor crop acres. Briefly, our modeling results show that producers across the U.S. a...