World Perspectives
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Meaningless and Meaningful Words

The major farmers and food makers in America lose when any biotechnology product approved through the regulatory process is disparaged. Meaningless Food Words Chief “foodie” (a term that Lake Superior State University lists as a newly-banished term) Michael Pollan criticizes FDA labeling requirements such as the new specification for “added sugars.” He argues that the FDA’s focus on nutrients simply creates spin opportunities for the industrial food system to make new (and presumably dubious?) health claims. However, Pollan’s brethren in the foodie culture hardly better serve the consumer.Foodies or cuisinomane, if using the French Canadian version of the term, applauded Chipotle’s pretentious “Food with Culture” moniker until it turned...

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feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders adding back to short positions across the ag space as technical conditions quickly deteriorated for the soy complex and wheat. Funds added nearly 85,000 contracts to their all-ag futures net short last week and continue to hold a neutral/s...

wheat softs

2026 Minor Crop Acreage Outlook

Yesterday, WPI presented our initial acreage forecasts for the 2026 U.S. crop year with a focus on the major crops (corn, soybeans, and all-wheat). Today, we extend that analysis to show our forecasts for more minor crop acres. Briefly, our modeling results show that producers across the U.S. a...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders cutting back short positions across the ag space as technical conditions strengthened for corn, soybeans, and wheat. Funds cut their net short across all ag futures by 79 percent last week and are now flat the market, holding just 17,000 c...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders adding back to short positions across the ag space as technical conditions quickly deteriorated for the soy complex and wheat. Funds added nearly 85,000 contracts to their all-ag futures net short last week and continue to hold a neutral/s...

wheat softs

2026 Minor Crop Acreage Outlook

Yesterday, WPI presented our initial acreage forecasts for the 2026 U.S. crop year with a focus on the major crops (corn, soybeans, and all-wheat). Today, we extend that analysis to show our forecasts for more minor crop acres. Briefly, our modeling results show that producers across the U.S. a...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders cutting back short positions across the ag space as technical conditions strengthened for corn, soybeans, and wheat. Funds cut their net short across all ag futures by 79 percent last week and are now flat the market, holding just 17,000 c...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders embarking on a second straight week of net short selling across the ag space as they slightly expanded a relatively neutral position. The expansion of the short position came mostly from selling in soybeans, soyoil, and SRW wheat, with min...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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