World Perspectives
livestock

Meat and Money

Beef and pork futures prices have been declining due to the likely sharp drop in economic growth. On a cost per calorie basis, beef can be five times as expensive as eggs, and pork can be three times as expensive as wheat bread. On a world-wide basis, beef consumption is more influenced by GDP change than is chicken or pork.  In some countries, poultry is substituted for beef when income declines, and in others the default is pork. Chinese consumers are five times more sensitive to GDP changes and their pork consumption than are Americans. During the Great Recession, global beef consumption dropped for two years in a row, pork consumption declined for one year, and the growth in poultry demand slowed. It is unclear at this juncture ho...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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