Inflation is a hot topic lately; it is the reason why the Fed has signaled it will raise interest rates three times next year. Moreover, it is why Senator Joe Manchin (D-West Virginia), a key swing vote in the Senate, has come out against the Administration’s Build Back Better legislation. Inflation has been cited by the White House as proof of “corporate greed” to be addressed by more vigorous anti-trust policy, especially with regard to meat, and particularly beef. Demand for meat – especially beef – turned out to be unexpectedly high during 2020 (think about consumers’ freezer stocking and panic buying early in the pandemic, especially with limited supplies as slaughter was down). Again in 2021, the q...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.