World Perspectives

Meat Maneuvers; German Maneuvers; Weighing Biden/Global Coverage

Meat Maneuvers The U.S. Cattlemen’s Association asked USDA to opine on whether alternative proteins such as cell-cultured products could be labeled as “meat.” USDA answered in effect, by arguing it lacks the authority on the topic. USDA regulates meat and FDA regulates other food products. The federal government is awaiting the outcome of a public solicitation for comment on the topic. All of this may be for not. Deputy Editor Joe Fassler of the food-focused media outlet called The Counter says their investigation reveals that economically viable cell-cultured or fermented “meats” are much farther down the road than is implied by the emerging sector’s fundraising messages.  German Maneuvers Having...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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