World Perspectives

Meat Needs Work, Know Cheese, Not Europe, Can’t Beat ‘em, Join ‘em

Meat Needs Work The U.S. meat industry is feeling good because demand for its product remains strong. Inflation and economic doubts have shoppers economizing on where they buy and the form it is in, but not the fundamental product. However, animal welfare activists are stepping up their game and using increasingly sophisticated approaches to create consumer distrust and aspirations for sector improvements. Just 52 percent of consumers think the industry’s animal welfare efforts are “good.” Economist Daniel Sumner thinks the industry needs more transparency, needs to better understand the consumer’s willingness to pay for attributes, and ponders whether a federal overlay of animal welfare requirements is needed since...

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Summary of Futures

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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