Meat of the Matter China’s five-year plan calls for an 11.5 percent increase in meat production by 2025. Others wonder why bother? The current HPAI outbreak reinforces the hazards of using real animals. Though biosecurity keeps this from spreading very much, countries will nonetheless overreact. ADM believes the future is meat alternatives, citing the fact that plant-based alternative offerings have doubled over the past 12 months. But wait, Kellogg’s says the actual consumer uptake of these increased options slowed this past year. Its CEO warns that the slowdown could mean that a shakeout is imminent. This is the industry’s multi-million dollar question but apparently Beijing is still betting on real meat. Politic...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.