World Perspectives

Meat of the Matter; Political Missteps; All Environment

Meat of the Matter China’s five-year plan calls for an 11.5 percent increase in meat production by 2025. Others wonder why bother? The current HPAI outbreak reinforces the hazards of using real animals. Though biosecurity keeps this from spreading very much, countries will nonetheless overreact. ADM believes the future is meat alternatives, citing the fact that plant-based alternative offerings have doubled over the past 12 months. But wait, Kellogg’s says the actual consumer uptake of these increased options slowed this past year. Its CEO warns that the slowdown could mean that a shakeout is imminent. This is the industry’s multi-million dollar question but apparently Beijing is still betting on real meat.  Politic...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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