Meat Tipping Point Activist groups in Europe are rallying against meat imports from Mercosur just as Brussels tries to complete a trade agreement with parts of the Southern Cone. They are accusing Brazilian cattle ranches of using slave labor, receiving public subsidies and ruining the Amazon. Their effort may profit aid to Europe’s cattle industry, but it damages the overall interests of the global animal protein sector. Attacks on the industry have shifted the public policy focus toward the sustainability of livestock production techniques as well as animal welfare practices. Meanwhile, major investors and even agribusinesses that own part of the real meat segment are investing in the “clean” meat, alternative proteins...