World Perspectives
livestock

Meat Trade Holds Up

Hitting the downside of the cattle cycle and having a higher value product based on a strong U.S. dollar has certainly reduced, but the trade has held up relatively well over the past year. U.S. beef imports have trended higher, with an especially large boost from Brazil back in January. But North America (Canada and Mexico) and Oceania (Australia and New Zealand) remain the main suppliers.  U.S. beef exports still surpass beef imports by more than a third. Japan, South Korea and China remain the major buyers of U.S. beef. Canada dominates as a supplier of pork to the U.S. market, with Mexico the overwhelming favorite for U.S. pork exports.  Due to the short supply of animals, the U.S. has been a large sucking sound, but it is s...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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