World Perspectives
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Meeting with the Cotton Hopeful

Although many small developing countries produce cotton, about five countries produce most of the fiber. China and India alone account for nearly half the global output of cotton. Four small African countries (Benin, Burkina Faso, Chad, and Mali) formed the Cotton-4 or C-4 consortium many years ago to complain about the subsidies for cotton employed by richer countries. They are not wrong but the C-4+ (now including Côte d'Ivoire) produce just 3.5 percent of the world’s cotton. It doesn’t help that the yield and quality of C-4 cotton is much poorer than larger producers.  In response, larger cotton nations refocused the debate on helping C-4 countries improve their output. The “Partenariat pour le Coton”...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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