World Perspectives
wheat

Global Wheat Dominance

Russia’s wheat supplies may be tighter, but it is still not out of the market. Egypt's state grain buyer, Mostakbal Misr, is said to have made a “significant” purchase of Russian wheat. The four shipments will be shipped on four vessels sailing under the Egyptian flag, which may indicate a barter form of transaction. Such a deal reflects the constraints on hard currency for both nations.  Russia’s run as the most dominant supplier of wheat is relatively recent and could last for several years to come. The U.S. dominated the trade after WWII, before ceding the premier role for a few years to the European Union. Due to currency valuation and the relative cost of production, Russian production would have to falter...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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