Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Syria is reported to be the main destination for Russia’s shipments of Ukraine grain from occupied regions. Egypt had been the main destination, but it has now stopped buying grain from occupied areas. Syria and Ukraine plan...
Politics are once again the tail wagging the dog in commodity markets. U.S. negotiations with Iran fell apart (again) over the weekend after Iran refused to agree to a permanent end of its nuclear weapons program. Rather than a return to the recent status quo, however, markets are adjusting to...