Wheat Wheat continues to be scarce in general across Latin America, but especially in Argentina. It is strange to see Argentina’s export volumes practically equal to those of Brazil. It is even possible that the cumulative December/January total may see Brazil exporting more wheat than Argentina. In December, Argentina exported 0.85 MMT versus the 0.805 MMT from Brazil. Although rains at the end of the crop cycle partly affected the quality of Brazilian wheat, the country ended up with a great season. Production will eventually be around 9 MMT and it is very likely the country will export around 2.5 MMT for 2022/23. In Argentina, on the other hand, the crop failure was so big that exports are expected around 4-5 MMT (down from...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...