Corn Rains that have fallen so far in 2023 indicate a possible change in the South American weather pattern. They have been good in terms of quantity and regularity and have been covering practically the entire agricultural area. In addition, forecasts continue to be favorable for the next week or two. Argentina is in the final days of the late corn planting window and farmers are taking advantage of soil moisture to finish. Although a lot of irreparable damage has been done to the corn crop, the Buenos Aires Grain Exchange shows an improvement in crop condition and moisture condition. A high percentage of early corn has much lower yield potential than usual. The late corn crop can still recover most of its potential if beneficial r...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.