Wheat Like every other low-production year, the dynamics of Argentina’s FOB market are greatly reduced. On the one hand, there are fewer destinations where Argentina can compete and, on the other, there is less positioning by trading houses. In the current wheat campaign (December and January), Argentina has exported just over 2 MMT, with Brazil as the primary destination and accounting for 1 MMT (50 percent) of that volume. For the rest of the exports, destinations are primarily in Asia (mostly Indonesia) with 27 percent of the volume, Latin American countries (Peru, Mexico, Colombia) with 16 percent, and the remaining volume divided among various African countries. While the exports of 2.1 MMT in the first two months of the campai...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...