Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Dry bulk freight markets were quiet this past week and continued the trend that has been present since mid-October. The quiet trade let rates drift lower with disappointment about the slow appearance of Chinese demand weighing on market sentiment. The U.S.-China trade deal was thought to be lik...
There was a “show me the money” attitude in today’s trading as caution replaced yesterday’s enthusiasm in both ag markets and on Wall Street. Let’s count the many sources of hesitation. Soybeans, meal, and wheat have all been overbought with high RSI’s. ...
Heading into next week’s (mercifully) planned USDA Crop Production and WASDE reports, a key focus of the markets has been forecasting the agency’s yield numbers. Over the past five years, USDA has exhibited a tendency to reduce its forecast of the corn and soybean yield, harve...