Volatility has been no stranger to the CBOT these past three weeks, and the one consistency during this time has been the dramatic coupling of ag markets’ fortunes to the foibles of crude oil. That was again true on Monday, but this time crude oil offered a bearish – rather than sup...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.