Wheat Planting of the 2026/27 wheat crop continues at an exceptional pace, with 32.4 percent of the projected 6.5 million hectares already seeded. This represents the fastest progress for this time of year since at least the 1998/99 season. Favorable soil moisture conditions have supported rapid fieldwork across most production regions, with planting well ahead of both the five-year average and last season's pace. From a commercial standpoint, growers remain cautious. New-crop wheat sales have reached 1.84 MMT, approximately 30 percent below typical levels for this stage of the season. Global supply pressure and the approaching Northern Hemisphere harvest have weighed on prices, with Argentine new-crop values declining by roughly $20/MT fro...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...