Wheat Since our last report, there have been some rains in much of the agricultural region that was affected by drought, especially in the Nucleus region and the South of Córdoba. The rains saved many wheat fields. However, some fields have already suffered irreversible damage, and others were not so fortunate and did not receive enough water. Soil moisture maps show that the northern agricultural area, the west side of Buenos Aires, and the east of La Pampa have very little water in the profile. Although this is a time when it generally does not rain much, the crops will soon start to demand moisture. At the national level, the condition of the crops is starting to improve. However, it is still difficult to estimate production at...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.