CORN As of today, 93 percent of the expected area has been planted, representing a year-on-year delay of more than five percentage points. Some late-planted fields may remain unseeded due to a lack of soil moisture. Rainfall remains absent, while persistently high temperatures are increasing crop water demand. Corn crops are beginning to suffer, and both crop condition and soil moisture ratings continue to deteriorate. Currently, 52 percent of the corn crop is rated excellent to good, a decline of 12 points week-on-week and 32 percentage points over the past two weeks. An additional 37 percent of the crop is rated fair, while 11 percent is rated poor. Regarding moisture conditions, 52 percent of the area is rated optimal to adequate, down 1...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...