Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Corn Argentina’s corn planting advanced 1.2 percentage points last week, reaching 35 percent of the projected national area. In the central agricultural region, early planting is nearly complete, while some areas in the central and southern parts of Buenos Aires province still need...
Regional News The European Union has threatened Poland, Hungary, and Slovakia with legal action as the three nations have adopted unilateral bans on the import of Ukrainian grains. Milling Wheat Wheat markets adopted a firmer tone last week as CBOT futures rallied on speculati...
Chicago futures remained hopeful in the wake of this week’s U.S.-China trade agreement. Bears are quick to note that an agreement and sales are two very different animals. U.S. soybean exporters will still face a 13 percent tariff into China and there are no clear penalties should China m...