Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Iran continues to be the largest importer of Brazil maize as total maize exports reach 23.8 MMT. Iran has imported about 4.7 MMT followed by Egypt at just over 4.0 MMT, Saudi Arabia with 1.1 MMT, Morocco at 900,000 MT and Algeria...
Rumors of Chinese buying supported soybeans and SRW wheat futures on Monday and sent both contracts to new rally highs. For soybeans, the biggest news drivers were details that the White House shared about China’s soybean purchase commitments and China’s confirmation that it will su...
Corn Argentina’s corn planting advanced 1.2 percentage points last week, reaching 35 percent of the projected national area. In the central agricultural region, early planting is nearly complete, while some areas in the central and southern parts of Buenos Aires province still need...