Markets continue to chop around looking for some determinant of direction. In the absence of official reports, yesterday’s firmer PNW soybean basis levels provided a brief uplift but that faltered today. China gets mentioned as a possible source of the phantom demand but that seems politi...
The CBOT was mostly firmer on Wednesday with rumors circulating that export business is getting done – perhaps aggressively – without the USDA to publish the daily “flash” export sales report. Bull spreading in corn and soybeans likely belies this activity, as does the r...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.