Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA/AFRICA – MEA REGION Much of the region is closed until 5 May due to post Ramadan Muslim holidays for Eid El Fitr. Iraq’s official projection for the wheat crop for 2022 is 2.5-3 MMT which the government says will cover all needs to the end of 2022. The area planted in rice will be reduced due to a shortage of available water resources. Egypt’s inflation could reach as high as 17 percent in 2022 according to projections by Goldman Sachs – mainly due to lower value for the Egyptian currency and much higher food costs. Egypt is very vulnerable due to its normal supply of 80 percent of wheat imports from Russia and Ukraine and up to 40 percent of tourists coming...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.