Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but once menu pricing is stripped out, real growth falls to just 1.3 percent. Furthermore, 60 percent of operators reported softer customer traffic in 2025, a figure that increased to 64 percent among limited-service operators. In other words, while the headline number continues to grow, the industry is increasingly fighting for share. The reason lies in USDA's Food Expenditure Series. In 2025, U.S. consumers spent 9.7 percent of their disposable personal i...