Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but once menu pricing is stripped out, real growth falls to just 1.3 percent. Furthermore, 60 percent of operators reported softer customer traffic in 2025, a figure that increased to 64 percent among limited-service operators. In other words, while the headline number continues to grow, the industry is increasingly fighting for share. The reason lies in USDA's Food Expenditure Series. In 2025, U.S. consumers spent 9.7 percent of their disposable personal i...
What You Need to Know Today: Headlines emerging from negotiations between President Trump and President Xi were relatively limited, with a more substantive announcement expected Monday. U.S. Trade Representative Jamieson Greer indicated that additional details related to agricultural trade cou...
The heat of summer is now transitioning into more moderate temperatures, and the next two months have the busiest marketing periods of the year for replacement cattle. Weather always influences the replacement cattle market, and the primary grain belt in the Southern Plains, where many cattle a...
Key Takeaways: Diesel accounts for about 64 percent of U.S. farm fuel spending. For farmers, the pressing question is what a higher price adds to each field operation. Iowa farm diesel averaged $5.50/gallon in September, compared with the $2.89/gallon Iowa State assumed for its February machin...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.