Mark Twain famously said, “If you don't read the newspaper, you're uninformed. If you read the newspaper, you're misinformed.” Spin forward to today, and the disseminators of false information as well as the people who believe them are much more numerous. More Misinformed Mark Twain famously said, “If you don't read the newspaper, you're uninformed. If you read the newspaper, you're misinformed.” Spin forward to today, and the disseminators of false information as well as the people who believe them are much more numerous. The Food Literacy and Engagement Poll out of Michigan State University indicates that people, particularly those 30 years of age and younger, are more misinformed than uninformed. A significant number in the survey dist...
The corn and soy complex closed higher, with the wheat market mixed, as winter wheat closed up but spring wheat and livestock ended lower. Part of the strength for corn and soybeans may have been a weather premium, as crop planting has started out fast but warm weather has been slow to develop...
Real GDP grew at a 2 percent annual rate in the first quarter of 2026, slightly below the consensus expectation of 2.3 percent but above the 0.5 percent growth in Q4 2025. The GDP number matches the average annualized pace of growth since the peak back in late 2007, right before the Financial P...
Reflect for a moment on what you eat. There is a lot of advice out there in the ether about what you should eat, but really, what do you currently eat and how much? The good people at the USDA have some data for you, to help you answer that question. USDA says that we eat quite a bit of meat. L...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.