NAFTA Close and Far U.S. Trade Representative Robert Lighthizer announced he’s “hopeful that in the next several days we’ll have a breakthrough” on NAFTA. This ignited a harsh response from his boss, Donald Trump, who warned against a deal without a major breakthrough and said, “I’m in no rush. We have to make the right deal.” He then went on to rant about Canada’s trade barriers. Trump knows that the uncertainty surrounding NAFTA is imposing a larger cost on the smaller economies north and south. His threat is intended to extract more from Canada and Mexico. Whether it works remains to be seen, but at least the threat of NAFTA withdrawal has not re-emerged. Planning Swiss Agricultu...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.