The National Export Initiative (NEI) launched by President Obama in his 2010 State of the Union address failed to double American exports (up around half that amount), but it has nonetheless brought benefits. NEI Angels and Demons The National Export Initiative (NEI) launched by President Obama in his 2010 State of the Union address failed to double American exports (up around half that amount), but it has nonetheless brought benefits. We had opined at the time that doubling exports in five years was "a tall order" and cautioned that "exports are highly influenced by global economic growth and currency valuation." However, the president's message was absolutely correct at the time and remains true today: U.S. trade policy needs to be aggr...