World Perspectives

New Ag Approach Needed

Exports have accounted for 25 percent of U.S. farm income, but that share will continue to fall. While China has taken about 25 percent of U.S. agricultural exports, the trade war is about to intensify. This will mean both further near-term losses but also a long-term erosion. Sales to Europe have been declining, and Japan will buy more from Australia and New Zealand due to the Trans-Pacific Partnership (TPP). The OECD issued a silly report that American consumers will be worst hit due to the trade conflict with China. Duh. That is the whole point of it – the U.S. has lower importer barriers and consumes more from China. The real question is, what should be the revised direction of U.S. industries such as agriculture? Technology has...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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