World Perspectives
softs

New Era for Sweet

The world’s two largest sugar producing and exporting nations, Brazil and India, also use part of their output to make ethanol. Brazil has a long history of doing so but it has not changed the relative share of sugar that is exported. By contrast, and as predicted, India’s share of sugar production moving into export has begun to decline. At this juncture, 11.5 percent of India’s sugar goes into ethanol production but with the target being 20 percent, a continued decline in exports is expected.  The change may not have as much food market impact as would be expected. The demand for non-nutritive sweeteners has been growing. This is based in part on increased health concerns, with products labeled zero sugar gaining m...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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