Next Trade War The EU Commission is moving forward on its goal of ensuring that constraints imposed on European producers will also be applied to imports. Those constraints may go beyond environment as one French official declared, “we have, in South America, countries that deforest, that do not place the same limitations as us on phytosanitary products, that do not have the same work requirements as us.” Europe wants to be the global standard setter, blocking imports from any country that fails to meet its metrics. The EU is not alone. The Biden Administration wants to be the global standard setter for human rights, imposing restrictions on countries that do not meet the “American” standard. Notably, the U.S...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.