World Perspectives

No. 1; Cost of Caring; Un-noble Gases

No. 1 Nothing says important better than calling something “The No. 1 document,” but China’s plan for agricultural success remains undermined by the realities literally on the ground. In an ideal world, China would produce all the food that it wants plus some, but its arable land availability per capita is only 40 percent of the global average, and that number has been falling due to development. Major cereals and oilseeds already utilize 87 percent of that land base, with the remainder going to specialty crops, grazing and other food products. Yields can be improved but not enough to keep up with expanding livestock production. Particularly since Beijing also recognizes the need to protect its soil quality and has thus c...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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