World Perspectives

No Natural at All

The U.S. FDA has collected public comments and now must decide what the term “natural” means on a food label.The U.S. FDA has collected public comments and now must decide what the term “natural” means on a food label. For some, the organic food production standards established in a back room by 12 people constitute natural. For others, using transgenics to modify plants is no more unnatural than the selective breeding techniques used by humans over millennia. Still others say that the FDA should define natural in accordance with what consumers think the term means, which according to an IFIC survey might come closest to the current definition of having no artificial or synthetic ingredients. Perceptions change over time, though, and someti...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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