Markets have been trending lower this week and while soybeans and SRW teased lower numbers this morning, both ultimately turned around and left corn and soyoil the lonely losers for the day. HRS continued to bounce on the lower crop rating early this week. In contrast to SRW and HRW, HRS is up...
USDA updated its forecast for broiler production in 2025 and released its initial estimate for 2026. The 2025 estimate was revised lower by 260 million pounds and is now expected to be up just 1.1 percent from the previous year. At the beginning of the year, projections were for a 1.4 percent i...
CBOT markets were mostly mixed in quiet trade overnight, but that tenor changed quickly once the day session started. The Crop Progress report initially appeared supportive for the major markets with planting slowing for corn and soybeans and corn and spring wheat conditions coming in below exp...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.