World Perspectives

Notable WTO; Trade Prejudice; Grain Corridor and Congress

Notable WTO Unsurprising at this week’s informal WTO discussions on reform was the continued embrace by developing countries of the tried and failed Marrakesh development agenda. They cling to special and differential protectionism and insist on consensus as the sole way forward, which is to say going nowhere. Richer countries have given up and want to pursue plurilaterals by the willing. DG Okonjo-Iweala notably said that services were the future of trade, while one participant reportedly noted that she is preoccupied with attaching “environment and sustainability to trade issues.” Climate change currently has more momentum as a policy issue than trade and so she is jumping on whatever train is leaving the station. ...

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Market Commentary: Corrections Lower, and Maybe Yet Lower

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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