World Perspectives
softs

Oats Decline

A relatively minor crop, just a little over 2 MMT of oats are globally traded each year. Still, it is an important niche and yet seemingly in decline. This year’s crop is slightly larger than last year’s, but that isn’t saying much since that one was the smallest in over a decade. Most of the exportable oats come from just a handful of countries, with Canada the top dog. It mostly supplies the U.S., which is the top dog of oat importers.  This year will be the smallest amount of oats exported by the top five suppliers since 2016/17. The UK and Australia will export slightly more, but not enough to offset the declines from Canada, Russia, and the EU. Europe basically imports about as much as they export, possibly as v...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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