The Market Soybean and soymeal futures experienced a volatile week of trading but for soyoil it was all to the topside as it chased a rebound in palm oil values. Despite testing 2-month lows, November soybeans added $2.25 this week, December soyoil gained 5.04 cents or 6 percent, but November soymeal lost $2.30/ST. Still, there is commercial demand for meal. Soybeans are still trading above $13/bushel despite some sobering conditions, and even post above $14/bushel for the July 2023 contract. The bearish influences of a strong dollar, slower export sales, rising barge rates, a huge impending Brazilian crop, and recession fears compelled the funds to trim longs by 23 percent to 24,512 in the week to 4 October. Next week’s USDA...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.