Despite all the turmoil in the MENA region over the past two decades, soymeal consumption there has continued to rise. This is largely attributable to one sector. Meanwhile, notable growth has also occurred in the U.S. Soymeal Consumption Continues to Grow in MENA No region has seen as much turmoil in the past two decades as the Middle East and North Africa (MENA). That period included the U.S.-led invasion of Iraq, the fall of governments in Libya, Tunisia and Egypt, and the rise of ISIS in Syria and Iraq. Millions have either been killed or forced into exile. Infrastructure has been destroyed, and supply routes have been blocked. Yet despite all of this, the region’s soymeal consumption has continued to grow. USDA forecasts the 14 count...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...