One Sided Equation Canada and Mexico are America’s largest trading partners. U.S. exports of row crop commodities have benefited from the USMCA, as highlighted by Mexico’s retraction of its proposal to ban GMO corn, and main line U.S. agricultural groups lined up last week at the USITC to recommend a 16-year extension of the trade pact. But to the Trumpian ear, these groups only saw one side of the equation, U.S. exports. These groups understandably want their good times to continue to roll but they fail to address the elephant in the room. The U.S. trade deficit with Canada and Mexico worsened under USMCA. It worsened even more in agriculture. It can be, and it is argued that trade deficits do not matter. But that does no...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The June jobs report showed nonfarm payrolls increased by 57k jobs, less than the 115k jobs expected by economists surveyed by Dow Jones. The labor force participation rate dropped by 0.3 percent to 61.5 percent, the lowest since March 2021, and the lowest in 50 ye...
On 4 July 2026, the United States will commemorate the 250th anniversary of the signing of the Declaration of Independence. In observance of the Fourth of July holiday, Ag Perspectives will not be published on Friday, 3 July. We will resume our normal publication schedule on Monday, 6 July...
Today was the deadline for announcing intentions regarding renewal of the U.S.-Mexico-Canada Agreement (USMCA); the U.S. will not renew the USMCA, according to U.S. Trade Representative Jamieson Greer. President Trump will instead pursue separate bilateral trade deals with Canada and Mexico las...